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Introduction

Every inch of your retail space is valuable.
How you present your space plays a big role in drawing your customer in and making him buy. Visual merchandising helps you present and utilize your retail space more effectively to maximise sales
If you use the art of this creative and logical technique to the best of your advantage, Visual Merchandising can be your silent salesman. If ignored, it can cost you precious potential conversions.
TaFtc has developed this VM Toolkit to serve as an on-line auditing tool that can help you gauge the Visual Merchandising for your store or brand.
The VM Toolkit is meant to be a self auditing guide and is easy to fill if you are a retailer with at least 5 years of retailing experience preferably including 2 years of VM experience. You are encouraged to be objective in your answers to derive the maximum benefit from this audit.

Objectives

To review VM in relation to the shop’s performance
To identify performance gaps in the shop’s VM
To identify training needs for the VM team and retail staff
To work toward higher efficiency and productivity in relation to aesthetic and merchandise appeal and usage of space, thereby enhancing sales performance

Benefits

TaFtc VM Toolkit